How Cayenne Works

Reddit marketing intelligence for Inecta

What is Cayenne?

Cayenne is an AI-powered Reddit marketing intelligence agent that scans food & beverage industry subreddits for organic engagement opportunities, investigates each candidate with Claude, drafts helpful responses, manages Reddit Ads campaigns, and tracks closed-loop ROI correlation between organic signals and paid performance — all with human approval required before any action is taken.

Why Cayenne Exists

Reddit is where food & beverage professionals ask real questions, share pain points, and compare solutions — but the conversations happen fast and across dozens of communities. By the time a marketing team manually spots a relevant thread, the window for helpful engagement has often closed.

Cayenne watches these communities continuously, identifies the conversations that matter, and drafts genuinely helpful responses that position Inecta's ERP as a solution — never spammy, never mentioning the brand directly, always adding value first.

Data Sources

Reddit API

Posts, comments, user histories, and subreddit activity across monitored communities

Reddit Ads API

Campaign creation, performance tracking, budget management, and ROI correlation

Signal Bus

Cross-agent intelligence — trending search terms from Saffron inform scanning priorities

Two-Layer Analysis

1Keyword Scoring (Deterministic)

Every scanned post is scored 0–100 based on keyword matches, subreddit tier, engagement, recency, and author history. Posts scoring above 40 advance to the AI investigation layer.

30%
Keyword MatchHow many high/medium/low/competitor keywords appear in the post
20%
Subreddit RelevanceTier of the subreddit (1 = highly relevant, 3 = tangential)
20%
Engagement LevelUpvotes, comment count, and activity velocity of the post
15%
RecencyHow recently the post was created — fresher posts score higher
15%
Author HistoryWhether the author has a history of genuine engagement vs promotional posting

2AI Investigation (Claude)

The top candidate is handed to Claude, which investigates using 9 specialized tools — up to 8 tool calls with a 45-second time budget. Claude reads comments, checks user history, looks for competitors, and decides whether to submit an opportunity or skip it. The combined score weights Layer 1 at 30% and Layer 2 at 70%.

read_post_comments

Fetch the full comment thread for deeper context

check_user_history

Review the author's recent posting activity

search_related_posts

Find similar posts already in the scanned database

check_competitor_mentions

Query for competitor name mentions across posts

get_active_campaigns

Check currently running Reddit ad campaigns

check_signal_bus

Read signals from other SALT Crew agents

evaluate_draft

Validate a draft response against guardrails

submit_opportunity

Submit the opportunity with score and recommendation

skip_opportunity

Skip with a documented reason

Closed-Loop Correlation

Cayenne tracks the full lifecycle from organic signals to ad performance. When an organic opportunity leads to an ad recommendation, the system monitors campaign ROI and correlates it back to the original signal — learning which types of Reddit conversations produce the best paid advertising results.

Organic SignalAd RecommendationPerformance TrackingSmarter Recommendations

Automated Schedule

Daily 2 PM

Main Scan + Agent Loop

Layer 1 keyword scan across all monitored subreddits, Layer 2 AI investigation of the top candidate, and a fresh pull of Reddit Ads campaign performance data.

Daily 10 PM

Digest + Ad Recommendations

Mini-scan for late-breaking posts, trend analysis across all scanned data, ad recommendation loop for high-signal opportunities, and a daily digest summary.

All times UTC.

Human Approval Required

Cayenne never posts a Reddit comment or launches an ad campaign on its own. Every response draft and ad recommendation goes into a decision queue where a human reviews and explicitly approves or rejects it. Proposals expire after 48 hours if not acted upon.

DetectInvestigateRecommendHuman Approves

Part of the SALT Crew

Cayenne is one of five AI agents in the SALT Crew network. The agents share intelligence through a signal bus — when Saffron detects a trending search term in Google Ads, Cayenne prioritizes Reddit scanning around that topic. Cayenne's own competitor mentions and pain point clusters feed back to Sumac and Saffron.

Sumac

Deal Intelligence

Saffron

Search & Ads

Cayenne

Reddit Marketing

Thyme

Website Health

Dashboard Tabs

OverviewKey metrics at a glance — posts scanned, opportunities found, pending reviews, active campaigns.
OpportunitiesAll detected opportunities with Layer 1 and Layer 2 scores, subreddit, and recommended action.
ResponsesDraft responses awaiting approval, with the original post context and guardrail validation status.
TrendsTopic frequency, keyword heat maps, subreddit activity trends, and pain point clusters over time.
AdsReddit Ads campaign management — active campaigns, performance metrics, budget tracking, and ROI correlation.
DigestDaily summary with scan results, trend highlights, and ad performance snapshots.
Change LogAudit trail of all actions — approved responses, created campaigns, guardrail triggers.
GuardrailsSafety rules governing response frequency, content quality, freshness, and ad spend limits.