How Cayenne Works
Reddit marketing intelligence for Inecta
What is Cayenne?
Cayenne is an AI-powered Reddit marketing intelligence agent that scans food & beverage industry subreddits for organic engagement opportunities, investigates each candidate with Claude, drafts helpful responses, manages Reddit Ads campaigns, and tracks closed-loop ROI correlation between organic signals and paid performance — all with human approval required before any action is taken.
Why Cayenne Exists
Reddit is where food & beverage professionals ask real questions, share pain points, and compare solutions — but the conversations happen fast and across dozens of communities. By the time a marketing team manually spots a relevant thread, the window for helpful engagement has often closed.
Cayenne watches these communities continuously, identifies the conversations that matter, and drafts genuinely helpful responses that position Inecta's ERP as a solution — never spammy, never mentioning the brand directly, always adding value first.
Data Sources
Reddit API
Posts, comments, user histories, and subreddit activity across monitored communities
Reddit Ads API
Campaign creation, performance tracking, budget management, and ROI correlation
Signal Bus
Cross-agent intelligence — trending search terms from Saffron inform scanning priorities
Two-Layer Analysis
1Keyword Scoring (Deterministic)
Every scanned post is scored 0–100 based on keyword matches, subreddit tier, engagement, recency, and author history. Posts scoring above 40 advance to the AI investigation layer.
2AI Investigation (Claude)
The top candidate is handed to Claude, which investigates using 9 specialized tools — up to 8 tool calls with a 45-second time budget. Claude reads comments, checks user history, looks for competitors, and decides whether to submit an opportunity or skip it. The combined score weights Layer 1 at 30% and Layer 2 at 70%.
Fetch the full comment thread for deeper context
Review the author's recent posting activity
Find similar posts already in the scanned database
Query for competitor name mentions across posts
Check currently running Reddit ad campaigns
Read signals from other SALT Crew agents
Validate a draft response against guardrails
Submit the opportunity with score and recommendation
Skip with a documented reason
Closed-Loop Correlation
Cayenne tracks the full lifecycle from organic signals to ad performance. When an organic opportunity leads to an ad recommendation, the system monitors campaign ROI and correlates it back to the original signal — learning which types of Reddit conversations produce the best paid advertising results.
Automated Schedule
Main Scan + Agent Loop
Layer 1 keyword scan across all monitored subreddits, Layer 2 AI investigation of the top candidate, and a fresh pull of Reddit Ads campaign performance data.
Digest + Ad Recommendations
Mini-scan for late-breaking posts, trend analysis across all scanned data, ad recommendation loop for high-signal opportunities, and a daily digest summary.
All times UTC.
Human Approval Required
Cayenne never posts a Reddit comment or launches an ad campaign on its own. Every response draft and ad recommendation goes into a decision queue where a human reviews and explicitly approves or rejects it. Proposals expire after 48 hours if not acted upon.
Part of the SALT Crew
Cayenne is one of five AI agents in the SALT Crew network. The agents share intelligence through a signal bus — when Saffron detects a trending search term in Google Ads, Cayenne prioritizes Reddit scanning around that topic. Cayenne's own competitor mentions and pain point clusters feed back to Sumac and Saffron.
Sumac
Deal Intelligence
Saffron
Search & Ads
Cayenne
Reddit Marketing
Thyme
Website Health